Amazing Kids! Magazine

The Psychology of Color

By Natalie Brady, Jr. Assistant Editor

English scientist, Sir Isaac Newton, discovered that when pure white light passes through a prism, the light separates into all the visible colors of the rainbow: red, orange, yellow, green, blue, indigo, and violet. He also discovered each color is made of a single wavelength that is unique to all the other colors. For instance, red has the longest wavelength, and violet has the shortest.

Some people believe there are such things as ‘warm’ colors and ‘cool’ colors, because of universal associations. The ‘warm’ colors consist of red, orange, and yellow. These colors are known to evoke emotions that can range from the feeling of comfort, warmth, positivity, to the feeling of anger and malice. Red, orange, and yellow are often associated with the heat of the sun, and even fire.

The ‘cool’ colors consist of green, blue, and violet. These colors are known to give the feeling of calm – for example, a beautiful, blue-green sea, and its calm waves – or even the feeling of sadness – for example, tears. Blue, green, and violet are associated with the coolness of leaves, the sea, and the sky.

Color does not only act upon our feelings, but also the mind. Red has been tested to show that it stimulates the senses and raises the blood pressure, while blue calms the mind. Color has many, many effects on the human body and mind.